Ann Hamilton, a senior brand manager with Ubisoft, said that Nintendo’s Wii console is a “girl-driven system,” and is one of the main reasons the Wii has had such success in the marketplace.

“What’s driving the Wii sales is the use of Wii by women, girls and families,” Hamilton said in an article from the Tulsa World. “It’s a really female-driven platform.”

Hamilton believed that Ubisoft’s two brands that target female gamers–Imagine and Ener-G–have helped Nintendo target the female demographic with the Wii.

“Girls wanted sports games to play, as well,” and pointed to their gymnastics and horseback riding titles as filling that need.