Earlier in the day, the Internet was left ablaze after Microsoft CEO Steve Ballmer made comments about a “new Xbox 360″ launcing in 2010.

Many jumped on this report — a few even claiming that Microsoft was unveiling an entirely new Xbox platform in 2010 — but they appear, at least for now, to be unfounded.

EndSights contacted Microsoft for comment, and they flatly denied the rumor.

“As the Xbox team stated at E3 two weeks ago, we are not even halfway through the current console generation lifecycle and believe Xbox 360 will be the entertainment center in the home for long into the next decade,” a Microsoft spokesperson told EndSights. “Project Natal will be an important part of this platform, but we have not confirmed a launch date at this time.”

Despite their denial, I do personally feel that it is feasible that a “new Xbox 360″ — that is, a new hardware SKU — is probable if Project Natal is to be released in 2010. Why not package it with the 360 so everyone moving forward in the console cycle has the camera in? Without a pack-in, Natal would likely be doomed to failure.