As reported by CVG, yesterday Activision Blizzard CFO Thomas Tippl spoke of the potential associated with monetization models in online gaming. The system works so well in World of Warcraft, says Tippl, that gamers should be prepared to see similar models in Activision’s other games in the future – namely Call of Duty.
“You should expect us to test and ultimately launch additional online monetization models of some of our biggest franchises like Call of Duty.”
Tippl didn’t give any exact examples as to what would be a part of this paid content – it could be anything from a microtransaction system for exclusive weaponry, or, if we’re really sticking with the World of Warcraft reference, this could turn into the implementation of a paid subscription service for access to online multiplayer in the first place. While the latter seems like a far-too-risky move, with “money always comes first” Bobby Kotick at the helm, we shouldn’t rule it out.
Tippl tried to explain the push towards paid online content as something that fans had been clamoring for: “Our gamers are telling us there’s lots of services and innovation they would like to see that they’re not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that.”
Wait… who’s been begging Activision to take more of our money? Please point these people out to me, so they can receive the public scolding they deserve.

